FOMO, or Fear Of Missing Out, is a feeling of anxiety or regret that arises when someone believes that they might miss out on an opportunity. It’s often used to persuade people to make impulsive decisions based on the perceived fear of missing out, possibly to the extent of even triggering irrational buying behaviours.
One of the biggest attractions of OSS and BSS is their ability to automate and scale processes to operate large networks. The automation factor is often what drives the business case. The business cases are approved because of the Return on Investment (ROI) that comes from taking humans out of the loop (and out of the cost-base). What many people don’t realise is that the opposite can also be true. OSS and BSS can be a platform to drive customer personalisation. Can you make an OSS and/or BSS business case based on personalisation? It’s rare, but definitely possible. All it takes is a mindset shift.
Have you ever been an OSS/BSS user who needs to get a job done but don’t quite know how to use the tools to do it? Where did you look to find the information that you needed?
There are various different places that you might consider looking, depending on the provider of your OSS/BSS solution.
OSS and BSS solutions are known as technical challenges. Many of the people working on them or with them see themselves as technical experts. We therefore typically see the people and the technologies through a highly technical lens. However, the true success of OSS/BSS solutions comes when we see them more broadly, through human and technical lenses.
An article by Harvard Business Review (HBR) indicates that, “Resilience was defined by most as the ability to recover from setbacks, adapt well to change, and keep going in the face of adversity.” That reduces frustration and improves customer satisfaction, which can ultimately lead to increased loyalty and retention, reduce frustration and improve customer satisfaction, which can ultimately lead to increased loyalty and retention.
There are only two categories of role in an organisation - you either serve the customer or you serve someone else who does (i.e. you serve internal team members who serve customers).
The same is true of OSS and BSS. They tick both boxes in terms of the roles they support.
When you’re running a network, particularly a modern network, there are many balls that need to be juggled simultaneously. The list of factors you need to monitor, manage and balance include:
Virtualization has become a key component of modern communications networks. The ability to dynamically provision and configure network resources in response to changing business requirements is an important aspect of the success of any virtualized network investment. Network automation is the lofty ambition that every service provider is striving for globally. The ability to provision physical network functions (PNFs), virtual network functions (VNFs) and cloud-native network functions (CNFs) from a single network orchestration platform provides communication service providers (CSPs) with great flexibility.
