The world of telecommunications is a competitive one, as is the industry of operations software for telcos. As one such vendor, we’ve learnt a really important lesson over the years – that our strongest competitor is not other vendors but a potential client that chooses to do nothing.

The telecommunications industry is a fiercely competitive space and customer loyalty is seen as a factor that can make or break a company. This is true to an extent. However, this article on Forbes by Jon Picoult refers to 5 commonly-held myths around customer loyalty that the telecommunications industry can definitely learn from. Not only that, but the telco industry can learn a lot about customer loyalty by dispelling these 5 common myths – in part by using Operational Support Systems (OSS) as upstream systems to solve downstream loyalty ‘problems.’

Have you ever jumped out of a fifth-storey window whilst working with an OSS? Have you ever felt like you wanted to?Traditional network designs created with OSS solutions have been very much two dimensional (2D) in nature. Two-dimensional design packs have sufficed because that’s what was available. It was the best we had. However, they’ve never given a complete context about how to turn design into build in a three-dimensional world that has depth (underground networks), height (towers and poles) and height layers (multi-storey buildings).

In the dynamic sphere of telecommunications, the dawn of 5G is heralding the possibility of exciting changes. One important change involves amplifying the prominence of Application Programming Interfaces (APIs) in the business and delivery models of Telcos. We’re not just talking a mere evolution – it holds the potential to form a full-scale revolution. Various Telco API initiatives are evolving rapidly, seeking to reinvent interactions between telcos, developers, third-party players, customers and even traditional competitors.