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The telecommunications industry is a fiercely competitive space and customer loyalty is seen as a factor that can make or break a company. This is true to an extent. However, this article on Forbes by Jon Picoult refers to 5 commonly-held myths around customer loyalty that the telecommunications industry can definitely learn from. Not only that, but the telco industry can learn a lot about customer loyalty by dispelling these 5 common myths – in part by using Operational Support Systems (OSS) as upstream systems to solve downstream loyalty ‘problems.’